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Your sign should be placed in a location that is most visible to your target audience. Also, your sign should be appropriately sized for the distance that the audience will be viewing from. See Design Help for size charts.

 

 

Your sign is there to communicate a message. What do you want your sign to say? It should be organized in a way that emphasizes important information and groups ideas together. this can be done by adding borders, boldfacing copy, and adding additional colors. See Design Help for info on borders, and colors.

 

 

Make your sign stand out from the rest. Design elements can help a sign be distinctive. They, of course, should not over power your message, but complement it. Contrasting colors, logos, changeable components, message centers, and moving signs can help you achieve a unique, effective sign. See Design Help for more info.

 

 

Choosing the right typestyle may be the most important design decision you will have to make. The type of sign and the distance in which your audience will see the sign from both factor into what type style you should choose. Many script styles, especially from far away, can be very difficult to read. Sans-serif (without serifs) fonts are most effective for long distance viewing. See Design Help for more info.

 

 

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2007 [SCHAD TRACY SIGNS]. All rights reserved. Revised: 01/04/07