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Your sign is
usually the first thing customers notice about your business and it can be a
powerful factor in establishing a good first impression. Here are a few tips
on adding design elements to get your sign noticed and leave a good
impression with your customers. Apply these tips with any type sign whether
it is adding a logo box or inline to a set of channel letters, a border or
image on a cabinet sign, down to designing the statement you will make on
the side of your truck |
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The
company name stands out with large letters and bold face. |
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By adding a
simple graphic, the sign will communicate more in less time in
addition to adding more impact. |
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A border increases reading
speeds by 26% and is efficient whenever there is traffic involved. |
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Digital color graphics
communicate more than a simple graphic and frequently activate other senses
that stimulate impulse purchases |
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The addition of another color
improves reader retention by 78%. The black outline of the letters increases
contrast and improves legibility. |
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A unique design with a digital
graphic will attract more customers and create the highest awareness of all
sign categories. |
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Special effects add a unique
impact that will get your sign noticed and leave a lasting impression |
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Adding an inline will give extra
contrast and make your sign stand out better. |
